Manual Therapy Education Website Design + Branding
Website design + branding for PoisePoint Education
Owner and founder John Macy was ready to move from hands-on physical therapy and patient care to teaching other skilled bodyworkers how to apply his signature methodology. He needed a website and branding to reflect his change in business, clientele, and offerings. During the initial Branding Consultation we unearthed a powerful metaphor that paved the way for the rest of the design. An artist himself, we collaborated on the logo, and then created a website that spreads his message and creates ease of use in signing up for workshops through integrating Acuity/Squarespace scheduling. Prior to this, we had also created the website for Great Plains Pilates & Physical Therapy, his patient care business offering physical therapy, massage, Yamuna Ball, and Pilates.
“The websites that Angela have designed for Great Plains Pilates & Physical Therapy and PoisePoint Education give potential clients the global, emotional, sensory experience of coming into the office. The color palate, the spacing, the images and the text design all combine to communicate what it is like to interact with our staff and the feeling of our space. And it all happens as soon as they land on the splash page, before they even read the text.
We have spent a lot of money on websites before and they all communicated the information about our practice - what we do, costs, philosophy etc.- but they were really just well organized bulletin boards with good visuals. However, they did not give someone the experience of how it feels to work with our multifaceted practice.
Not so with the sites Angela has created. Her design process really puts the whole experience of our clinic right on the web. When a potential client calls no one has to wonder if they know what we are about, they have already experienced it. In fact, we have had many clients after their first visit say, “ My experience today was exactly what I expected from looking at your website.” THAT is a digital presence, the whole reason we have a website.”
