Voice + Piano Studio Website Design+ Branding
Embracing artistry and business ownership: music studio owner rebrands her website
When voice & piano instructor Katie Jillson came to me, her website resembled that of a typical teaching artist: heavy on the bio and numerous accomplishments, with gallery of photos and samples and a little blurb about openings for lessons. Generic stock photos stood alongside photos of her performing and the overall impression was a decorative resume.
But Katie actually had a thriving business! Her primary income source was teaching piano and voice and students adored her. Not because she was an accomplished singer, though that certainly contributes to her expertise, but because of all the other myriad ways she served her students and helped them embrace their own artistry and authentic voice.
Her website was all about her, so new students couldn’t see themselves and their potential when visiting, which meant expanding her business and market was that much more difficult!
Working together, we explored the ins and outs of what made her come alive, what beliefs, values, and philosophies infused her teaching, and what benefits and results her students enjoyed, among other questions. We then made all that the focus of her website and gave her a brand that not only reflected her warmth, groundedness, and expertise, but also gave her a unique business identity that she could easily market and confidently share.
“I will always recommend Angela 100%!! I have had much positive feedback on my site and now have a brand that 100% reflects my style and me as a person, and a platform for much growth.
Before I began my work with Angela, I was still figuring out my ideal client and what my brand was. My website at the time was not a reflection of who I was, my teaching style, my core values, or my mission in my teaching. I was honestly embarrassed to steer potential clients towards my site.
Through conversations with Angela, I quickly recognized that she was gifted with design, intuitive in her work with others, and was 100% committed to her clients and their desires, needs, and helping them grow their business. After previously working with a web designer team who put up a site but offered no guidance with copy or content or brand or business clarity, I couldn’t be more grateful for Angela’s deep process: I even feel stronger in my policies and teaching style, and feel that everything in my business is so much more secure! Her help, guidance, and timeline/ deadlines for when things were to be complete plus all her materials that she provides to help with writing copy were also extremely helpful in my completion of my work with her while completing my masters degree in voice!
With my new website I now have much more direction and am extremely proud to tell people about my company!”
