Spiritual Coach
Website + Branding
Website design + branding for spiritual coach Amy Banocy
Amy Banocy is a Women’s Empowerment and Spirituality Coach who dedicates her life to helping women reclaim their joy, peace, and love by transforming fear and anxiety. Her journey took an unexpected turn in 2020 when she was diagnosed with breast cancer, a life-altering experience that challenged her lifelong optimism and prompted a deep exploration of her emotions. Through this profound awakening, Amy learned the importance of embracing all feelings—not just the positive ones—and by confronting her anger and shame, she discovered a more authentic version of herself that emerged from the darkness of cancer even more vibrant and whole than before.
Today, Amy passionately guides women who feel trapped in their struggles, reminding them that life is filled with both challenges and love. Her mission is to help them awaken their inner spirit and redefine their stories, tapping into the power that already exists within them. Through one-on-one coaching, retreats, group programs and engaging speaking engagements about her memoir, Baring it All, Amy provides a safe space for exploration and healing. Together with her clients, she navigates the complexities of life, uncovering the joy that awaits on the other side of fear. With her support, women can elevate their lives, unlock their true potential, and embrace the incredible individuals they are meant to be.
Project Highlights
Project Goals
On the other side of an intense personal situation, Amy was ready to invest in herself and her business and stop losing money by getting her offers out into the world in an aligned way!
She was ready for a website that:
fully reflected the shift in her audience and offers
attracted new people into her world
supported her creative flow and made her offers easily accessible
The “before”
When we started working together, Amy had become so frustrated with her existing WordPress site and various attempts to DIY, that she had stopped making updates altogether and was embarrassed to share her site with others as it didn’t reflect her any longer. New people could no longer find out or benefit from her potent wisdom and spiritual tools.
Colors & Fonts
During our initial call, we both tuned into Amy’s business energetically and intuitively, and the vision became clear.
Vibrant colors reminiscent of the sea and sunset evoke the quiet strength and calm of Amy’s earned wisdom, bright light, and work supporting others.
The font duo of Harlow Script and Serif designed by Mila Garrett mirrors the flow of emotions and the ocean that Amy adores with the script while lending a solidity to the growth process with the serif, both also reflecting Amy’s grounded vibrancy.
Logo and Visuals
For the primary logo, I created a wave mandala to evoke the expansiveness and flow of the tide and foster a sense of light in the darkness, just as allowing emotions to move through helps Amy’s clients tune into their own light, even in the darkest times. It also evokes her own soul’s bright light and speaks to the nature of her spiritual work and the timelessness of the wisdom.
The brand mark is a brighter version of the wave mandala and can be used on its own, or in any of the brand colors, to accent her site and marketing materials.
Primary Logo
Brand Mark
The brand personality that arose from the initial visioning call was welcoming, safe, connected, and in-flow, which I used as the underpinning for all the visuals, layout, and site flow, in addition to the logo, colors, and font.
Using her color scheme and brand mark in various colors, I augmented the visual interest of her site through curated stock photos and videos of the ocean shore and waves, and created overlays of alcohol ink on sand images. The result is a cohesive blend of sea and sky, evoking the expansive flow that Amy creates through her work with clients
The Website
After moving through the Intuition and Illumination phases of the project, the vision was clear, and I pulled it all together, along with copy generated by Amy, in a cohesive, optimized website that helps Amy stand out and encourages her right-fit clients to reach out through a smooth client journey.
The completed website comprised of 3 main elements:
Core pages: Home, About, Work with Me, & Contact
Lead magnet opt-in integration with Flodesk
Easy scheduling and purchasing through integrating Calendly
Results
After our work together, Amy felt excited to work in her business and share her offerings on a larger scale than ever before now that she had a brand and website that fully reflected the essence of her business and her soul.
Here are some of the project highlights:
In her own words…
“Before working with Angela, I felt frustrated and embarrassed about my WordPress site. It was a headache to make changes, and it didn’t reflect who I truly am, which made me hesitant to share it with others. I had tried creating my own site elsewhere but just couldn’t get it right.
What I needed was the assurance that Angela would craft a website that genuinely embodied my essence and was user-friendly for my clients. I realized that not having my site up to date was costing me potential income, which motivated me to invest in her services. I had to remind myself that I was worth this investment in myself and my business.
After collaborating with Angela, I felt a renewed excitement to share my website with everyone. I felt cared for throughout the process and was finally ready to promote my offerings. The transformation has been profound: I’ve received compliments on my site, I feel more confident in sharing my business, and I’m genuinely proud of what we created together—it truly feels like me!
The highlight of the experience was our first call, where we engaged in meditations that set the tone for our work. Honestly, there’s nothing I would have changed about the process.
I wholeheartedly recommend Awakened Creator design services to anyone looking for a website that reflects their heart-centered mission. I’ve already shared this recommendation with others because I truly believe in the power of Angela’s work.”
Your business deserves a soul-aligned website, too!
Share your work with pride and stay in your zone of genius with professional brand and website design that supports you every step of the way.