Branding Strategies for the Multi-passionate Creative Entrepreneur

What do you do when you’re multi-passionate and want to do it all in your business?

Maybe it’s teach voice and Alexander Technique. Or sell exquisite photographs and coaching. Or write books, teach voice and art, and speak about creativity and mysticism. Or in my case, design high-vibe creative brands and websites and coach.

When you’re a multi-passionate creative person who loves to learn and share and serve others through your gifts, what do you do to bring it all together in a brand that’s clear and effective?

Much conventional wisdom would have you believe that you need multiple different websites, even multiple different companies, to “properly” serve your people. And there ARE cases where that is the best route, but that can also be a lot of headache when you’re a solopreneur or small business and just want one central location where your people can learn all about how you can help them.

So what to do? I’ve found 4 particular strategies that have served my clients well over the years and helped them hone in on their authentic, aligned brand.

1) Look for the overlap.

Looking at the ideal client for all your offerings or passions - where is the overlap? You might find it in the form of psychographics - their personality traits and how they see the world, in their perceived problems, or in their desired outcomes.

For example, I have a client who’s an exquisite voice teacher, but is also a published author, visual artist and somatic re-educator. In examining her ideal client across the board, it is someone who wants to be a better singing artist and is interested in personal development - so learning about the body, healing through artistry, and targeted singing expertise suits the client beautifully!

2) Emphasize the transformation as opposed to the tools.

This can also be seen as selling a solution to a problem instead of a tool. When I was in life coach training, we would often have discussions about how most people don’t go looking to buy life coaching (the tool for transformation), but they will go searching for solutions to healing their relationship, or moving through grief, or parenting with less self-pressure and stress. You might have trainings and tools from 10 different modalities, so how can those become tools in your toolbox to address a particular problem your ideal client believes they have? You can likely help them address way more than just that one problem, but what will get them in the door of your business? Once they’re in, you can expand and help them move deeper.

3) Make yourself the brand, launching one signature program at a time.

This is the personal brand or influencer model of branding. Artists, authors and performers might focus here. People like Leonie Dawson or Susannah Conway do this beautifully, in my opinion. In essence, you and your myriad passions and gifts and quirks are the product in a way: sharing yourself and/or your journey authentically and packaging your knowledge into offerings that focus on a specific topic one at a time. People come to you because they want YOU and whatever you have to offer.

4) Lead with your values.

If the idea of a personal brand feels right but you don’t want to lead with personal/private stories, consider leading with your values instead. How do you bring your values into everything you create? How do your values inform the experience you provide your clients, or how you show up in the world? Your values can build trust and help you differentiate yourself while not making your life, or your client’s perceived problems, the focus.

For example, in my own business I unite coaching with website design through my values of beauty, personal growth, and nurturing. Personal and spiritual development tools help clients connect with their authentic expression, which I then nurture into a beautiful finished product through collaboration and supportive processes.

Each strategy is worth considering as you’re moving through the branding process, and all four strategies can be interwoven as well, often to the greatest results. For example, even if you’re focusing on a particular transformation in your branding messaging, you may want to highlight aspects of your own journey as well so your ideal clients can build trust in you. Or if you’re focusing on yourself as the brand and uniting factor, you’ll want to hone in on your ideal client for each offering so you can market more effectively by speaking directly to your people.

Follow what feels aligned to you by tuning into how each one feels in your body as you consider it. You’ll know which one, or ones, is right for you because it feels right in your body! And be open to it evolving as you move through each iteration of your business as different business models and stages in your life and business may lead to one strategy taking precedence over another.

If you’d like support in creating an aligned brand and website that embraces all your passions, reach out by booking a complimentary consultation!

I’d love to explore how these strategies can serve your business.