Transform Your Brand: The Power of Energy in Website Design
You know what impacts your brand or website's effectiveness that most designers can't or don't address?
Energy.
Your website is your energetic calling card.
And the intentions it's created with, along with the energy behind the visuals and the copy, matter. Your own energy also matters. Energy is your magnet, impacted largely by your nervous system which then makes up, or hangs on, to thoughts or beliefs to justify why it feels the way it does. Change your energy, change your life.
Recently, I've been working with a client to revamp/refresh her website because she wasn't seeing the leads coming in like she used to. An audit showed that her copy wasn't speaking directly to her ideal client and SEO was basically nonexistent, and there were other improvements that could be made; however, in talking to her I learned what was also missing - her energy. She had been in a slump and not feeling like she truly wanted more clients.
When I last spoke with her, though, even without having the website updates completed, she had onboarded SEVEN new clients! What changed? Her energy.
By investing energy into her online home, it sent a message that she was ready. I harnessed that energy and turned it into fresh copy and updated page layouts that will captivate her ideal clients even more.
So if you're wanting more clients?
Look at your energy.
Look at your branding, which includes messaging.
Then look at your website.
Are they in alignment and integrity?
Does the outside presentation match the inside of your business's essence - and yours?
What's the energy behind your website? Is it captivating and drawing in your ideal clients, infusing them - and you - with confidence and reassurance that you're the one that can help them? Or is it blah? Or even embarrassing?
What's your own energy? Do you need to rest or play or reconnect with your dreams? Do you need to allow new dreams to step forth?
Have you been following others' ideas for so long that you're not even sure what your own energy is or what it wants to bring forth?
This is why I take an 'energy first' approach to design and what inspired me to create ASCEND Women's Circle.
Because energy communicates more than words ever can, and we all need a safe space to connect with and explore the tendrils of energy that make up the essence of us and to bring them out into the world in a way that reflects our own radiance.
If it's time to connect more deeply with your own essence and the Divine Feminine, I invite you to step into ASCEND and join us at the next gathering, usually on the first Monday of the month. And if you're ready to create an online home that feels like the temple for your business. Book a free consultation today!
